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ROI and Business Language Training

Your measure of ROI is our measure of ROI: Performance, productivity, profitability

Training Applied. Value Realized.

Medical Team Learning English

Language schools and community colleges often report progress based on test scores.  Good for them.

We measure ROI by the impact of training on the bottom line.  Good for you!

Here are the facts:

  • 25+ minutes saved per day reported by individual participants in ProActive English business ESL and global training programs since 2008.

  • 300+ hours saved per year by a group of six participants as a result of improved communication skills  which does not even include time saved by managers and the benefit of stronger relationships with clients.

  • $45,000 - estimated benefit to company at 300+ hours time saved (at $150 per billable hour).  The cost of training a group of six is well below $45K. 

That savings is far more than what clients pay per participant for Business language training – without even including time saved by managers and co-workers who benefit from the improved skills of trainees.

In survey after survey, participants who have completed ProActive English business language training, business English writing and Business ESL courses report saving time due to:

  • Fewer misunderstandings

  • Less time editing e-mail and other documents

  • Fewer errors in acting on or giving instructions

  • More efficient, productive relationships with clients and colleagues

ProActive English course participants who complete Business English writing courses learn how to produce writing more efficiently through better organization of ideas and more disciplined self-editing.

Numerous participants with one client (a global IT consultant) commented that it now takes half as long to produce a simple two-page summary of research results for their technology focus area.

Is ProActive English training a worthwhile investment of resources? 

All our repeat client companies think so!

As you know, we just finished our first class using the new TSE (Test for Spoken English) simulation tests you developed on The Business English Web. The class went exceptionally well, and the feedback we received on the online portion of the class was uniformly outstanding. In fact, I asked one of the students if the web site met her expectations. I was a little taken aback when she said, “No”, but then she followed with, “It was much better and more sophisticated than I expected.” We were especially impressed with the capability now in the system whereby we are able to develop our own content. We recognize that many people can develop a web site or some other technical solution to English instruction. Relatively few, however, have the background and sophistication you display in all aspects of language learning. Thanks again for helping our program get off to a good start. We look forward to our continuing work together.

William J. Demarest


IMaRSI (Philippines)


Increase employee  confidence and productivity with language training.  Save time and money for your organization.

Evaluating Progress

Increased confidence and productivity to do language related tasks more efficiently saves time and money.